Finding 'smart' ways to do things is my jam.
It’s true that many SaaS companies are moving away from the free trial business model, but that doesn't mean that everyone should.
Traditional sales technique tells us to stick to the script and the sales are guaranteed.
The right tool is out there.
Get your word in.
Does it really need to take SO long? No.
When it comes to sales training, you're spoilt for choices.
Go beyond the recruitment agency and the standard contract.
When we believe in ourselves, so does the customer.

December 2022

All the product demo tips in the world can't overcome a frozen screen.
Metrics matter.
In the 90s, yes. Today, no.